A selection of press quotes from 2007 to 2008.
Friedman's reputation has soared in the West End where she is frequently described as the most exciting producer in town
Sonia Friedman has breathed new life into London's West End
Phenomenal energy, drive and attention to detail
One of London's most prolific producers
Sonia Friedman listed as one of London's 1000 Most Influential People 2007.
Puts her faith in new plays and presents more of them than any other at a time when the straight play is a dying West End species. This attractive, powerful and ruthless sister of singer Maria Friedman makes cunning use of stars and, now working for herself, is to try her hand at musicals.
VARIETY, DAVID BENEDICT
One of the U.K.’s most prolific legit producers, Friedman is immensely shrewd at the tricky business of juggling personal taste and box office potential. Over the past 18 months, her Sonia Friedman Prods. has presented 14 shows in London and on Broadway, nabbing eight Olivier nominations and four Tony nominations. Her London hits of Tom Stoppard's “Rock ‘n’ Roll” and “Boeing-Boeing” are Broadway-bound for the 2007-08 season. A rare and defiant commercial supporter of new writing -- a risky economic prospect -- she has around two dozen projects in development, only a few of which are new musicals. “Plays remain paramount in the repertoire of this company,” she says.
Friedman is the uncrowned queen of Theatre Land who is responsible for a string of hits in the West End and on Broadway - with commercial theatre in her hands there's hope for the West End yet...
MARK SHENTON, THE STAGE AND SUNDAY EXPRESS
She's a force of nature and of nurture, in terms of bringing projects to fruition...
THE GUARDIAN PROFILE ON SONIA FRIEDMAN
I don't think there will ever be a theatre project that will be big enough, this is a woman who needs an empire...
GUARDIAN, LYN GARDNER (on Faith Healer)
Its success marks the arrival of producer Sonia Friedman as a force on Broadway. Moving in on Broadway was a natural step for Friedman, who has become uncrowned queen of the West End over the past six years.
GUARDIAN, MICHAEL BILLINGTON
The most urgent need is for dynamic young producers to succeed the senior generation. Only two have made their mark in recent years: the admirable Sonia Friedman.
There is little Sonia Friedman can't pull off...
NICHOLAS DE JONGH, EVENING STANDARD
Miss Friedman is not the old style producer - she is shrewd, adventurous, and young!
SUNDAY TIMES CULTURE - SIMON FANSHAWE INTERVIEW
The guiding light of the process is Sonia Friedman, the prodigious producer who has just earned four Tony nominations for Brian Friel?s Faith Healer, on Broadway, as well as stunning reviews for a new London production of Michael Frayn's Donkeys' Years. Despite the accolades for these revivals, though, she has a kind of demented enthusiasm for new writing.
As soon as she's got one of your plays in hand you know for certain it is going to happen...
DAILY TELEGRAPH, CHARLES SPENCER
Sonia Friedman has reached the very peak of her theatrical field.
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