OUR TEAM
SONIA FRIEDMAN
Producer
Since 1990, Sonia Friedman CBE has developed, initiated, and produced over 270 new productions, and together with her company, she has won 63 Olivier Awards, 48 Tonys, and 3 BAFTAs.
In 2019, Sonia was awarded ‘Producer of the Year’ at the Stage Awards for a record-breaking fourth time. In 2018, Friedman was also featured in TIME 100, a list of Time Magazine’s 100 Most Influential People in the World. In 2017, she took the number one spot in ‘The Stage 100’, becoming the first number one in the history of the compilation not to own or operate West End theatres and the first solo woman for almost 20 years.
​
Prior to forming SFP, Sonia spent three years as the producer for the Ambassador Theatre Group. Before joining ATG she was the producer and co-founder of Out of Joint, now one of Britain's leading theatre companies. From 1989 to 1993 she was a producer at the National Theatre, specialising in touring productions and theatre for young people.
DIANE BENJAMIN
Executive Director
Diane joined SFP in 2005, initially as General Manager before assuming the position of Executive Director in 2012. Before that, she had spent four years as Business Affairs Manager at the Ambassador Theatre Group, having previously established and overseen the National Theatre’s Contracts Department from 1987 until 2001.
PAM SKINNER
Executive Producer
Pam Skinner joined Sonia Friedman Productions in 2007 and has since been privileged to work closely on many of its award-winning plays and musicals both in London and on Broadway including; La Cage Aux Folles, Legally Blonde, The Book of Mormon, Merrily We Roll Along, Sunny Afternoon, Shakespeare In Love, Bend It Like Beckham, Funny Girl and Dreamgirls. As Executive Producer for Sonia Friedman Productions, she oversees the multi-award-winning Harry Potter and the Cursed Child worldwide.
PRODUCTION
ROS BROOKE-TAYLOR
Executive Producer
Prior to joining SFP, Ros has been General Manager at the Almeida Theatre, The Old Vic and Associate Producer at the National Theatre.
DAVID ADKIN
General Manager
David joined SFP in 2023 having previously run his own producing and general management company as well as working with organisations including Robert Fox Limited, The Old Vic, Theatre Royal Stratford East, Theatre Royal Bath and The Donmar Warehouse.
NICK MORRISON
General Manager
Nick joined SFP in 2023, following six years at the Donmar Warehouse, where he was Lead Producer of productions including the UK premières of Next to Normal and The Band’s Visit. Prior to this, he worked at Fiery Angel in production and business affairs. Nick graduated from the University of Cambridge with a degree in Law.
CHARLIE BATH
Associate Producer
Charlie worked at Hampstead Theatre from 2012-2015, before joining SFP in 2015. Over the past eight years, Charlie has worked on productions in London, New York, Toronto, and on tour in the UK, as well as on several of SFP’s hybrid TV/theatre productions for the BBC.
MAX BITTLESTON
International Associate Producer
Max joined SFP in 2014 and for over half a decade worked across a wide variety of different productions in the London, New York and San Francisco. Between 2019 and 2021, Max worked as a Producer for the award-winning 59 Productions, where he led design teams creating a number of unique digital presentations combining art and technology. Max re-joined SFP in 2021. Prior to 2014, Max worked as an independent Producer with shows at the Finborough, the Arcola and the Whitstable Playhouse.
AIMEE HULME
Associate Producer
Prior to joining in SFP, Aimee worked for eighteen years in Company and Stage manager on various productions in the West End and Internationally, including Harry Potter and the Cursed Child, Leopoldstadt and Fiddler on the Roof.
AZERA JONES
Associate Producer
Azera joined SFP in 2018, she previously worked at the Arcola Theatre, the Ambassador Theatre Group and, most recently as Executive Administrator at the Donmar Warehouse, after assisting Kate Pakenham. Prior to this, she studied Theatre Studies at Lancaster University.
DAVID NOCK
Associate Producer
David started his theatre career at the Royal Court Theatre in 2009 before moving to SFP in 2011.
ALEXANDRA BERMINGHAM
Production Coordinator
Prior to joining SFP, Alexandra has worked as a freelance Production Assistant at theatres such as Southwark Playhouse, Charing Cross Theatre, and the Cork Opera House. Alexandra graduated in 2018 with a BA (Hons) in English Literature and Drama with a minor in French Language and Culture from University College Cork (National University of Ireland).
AVA MILLARD
Production Coordinator
Ava joined SFP in 2024, having most recently worked at Runaway Entertainment and before that, Adam Blanshay Productions. She studied Screenwriting at New York Film Academy and Writing and Producing Comedy for Channel 4 at the National Film and Television School.
JARRED TED PAGE
Production Coordinator
Jarred joined SFP in 2024, having most recently worked as Production Coordinator on the London production of Mamma Mia! The Party. Prior to this he worked in TV production on shows including Channel 4’s Hunted. Jarred was also a Production Assistant at David Ian Productions.
ANYA WINFUL
Production Coordinator
Prior to joining SFP, Anya was Production Assistant and Personal Assistant to Nick Starr and Tim Levy at The Bridge Theatre. Anya graduated from The Liverpool Institute for Performing Arts with a degree in Management of Music, Entertainment, Theatre and Events and was the 2022 recipient of the Anthony Field Producer Prize.
BELINDA CLARKE
Production Assistant
Belinda joined SFP in 2024, having previously worked with UK touring companies such as Wildpark Entertainment, Frantic Assembly and Fuel. Prior to this, Belinda graduated from Mountview Academy of Theatre Arts with a MA in Creative Producing.
GRACE ELIZABETH
Production Assistant
Grace has to joined the SFP team after moving from Australia with the aspiration to work in Theatre. Grace previously worked in reality television, working on productions such as Married at First Sight and Big Brother.
MENGFEI LIU
Production Assistant
Originally from China, Mengfei studied Creative Industries at Auckland University of Technology in New Zealand and worked as an Assistant Talent Agent. She moved to London in 2019 to study Museum and Gallery Studies at Kingston University. Prior to joining SFP, she was the Production Administrator at the Young Vic.
LEWIS NYANYO
Production Assistant
Lewis graduated from the University for the Creative Arts with a BA (Hons) in Acting and Performance. Lewis joined SFP in 2022, initially as the Office Assistant before expanding his role and joining the production team in 2023.
EMI STANIASZEK
Production Assistant
Emi studied Medieval and Modern Languages (French) at the University of Oxford, working at stock exchange group Euronext Paris on her year abroad and graduating in 2021. Before SFP, she was an assistant talent agent and was a member of the Go Live Theatre Projects Youth Forum for eight years.
MACIEK ZDOBYLAK
Production Assistant
Maciek studied English Language and Literature at King’s College London. After graduating, he worked as a talent agent’s assistant for 4 years, before moving into the world of producing. Prior to joining SFP, he was a Production Assistant at the Young Vic.
RONI BRUNO
Company Liaison Coordinator
Roni graduated at Laine Theatre Arts and performed in shows that included Starlight Express, Jesus Christ Superstar, and Little Shop Of Horrors. Roni, a Mental Health First Aider, has since developed a career in wellbeing, providing additional support at SFP productions to encourage motivation and good mental and physical health.
DEVELOPMENT
IMOGEN BRODIE
Head of Creative Development
Before joining SFP, Imogen was Director of Taking Part, at the Young Vic for 7 years. Before that she was the Director of Theatre at the BRIT School of Performing Arts.
NICOLA MOSS
Creative Development Producer
Nicola joined SFP in 2022. She’s previously worked at Trafalgar Entertainment, Nick Grace Management, and most recently as Assistant Producer at Headlong. She graduated from the University of York in 2018 with a degree in Theatre: Writing, Directing and Performance.
JACK BRADLEY
Dramaturg
Jack Bradley joined SFP in 2007. He was Literary Manager at the National Theatre from 1994-2006 advising on the repertoire for Richard Eyre, Trevor Nunn and Nicholas Hytner. From 1989-1994 he worked in new play development at the Soho Theatre.
MATT TRUEMAN
Creative Associate
After a decade as a theatre critic and arts journalist, writing for a range of publications that included The Guardian, The Financial Times and Variety, Matt joined the Creative Development team at SFP in October 2019. He also sits on the board of the British American Drama Academy.
SERGIO PRIFTIS
Development Associate
Sergio comes from Athens, Greece. He trained at The Guildford School of Acting on an Onassis Foundation Scholarship. Sergio performed in the West End productions of Chicago, Legally Blonde & War Horse, as well as several UK tours including Disney’s Beauty and the Beast, & The Rocky Horror Show. He joined SFP in 2015 and worked as Sonia’s PA for over 8 years.
IZZY EDWARDS
Creative Development Assistant
Izzy joined SFP in 2024. She has previously worked at Battersea Arts Centre, Punchdrunk, and the King's Head Theatre. Prior to this, she received her MFA in Creative Producing from the Royal Central School of Speech and Drama. She also sits on the Youth Board at the Park Theatre.
SALES, TICKETING & MARKETING
KRISTA TUCHSCHERER
Chief Marketing Officer (Maternity Leave)
Krista is the global marketing lead on Harry Potter and the Cursed Child, and Stranger Things: The First Shadow. Prior to joining in November 2020 she was a Senior Account Director at AKA, working across numerous clients spanning musicals, plays, events and exhibitions, both in the West End and internationally.
CAROLINE O'REILLY
Brand and Marketing Director, Stranger Things: The First Shadow (Maternity Cover)
Has worked in the industry for over 20 years, initially starting in production and then moving to marketing in 2008 where she worked for many years at Dewynters on a varied range of accounts. Most recently she has freelanced on several musicals and plays. She joined SFP in 2024.
SOPHIE BEATTIE
Sales and Ticketing Director
Sophie has worked in the performing arts ticketing industry for the last 14 years, most recently working at The Old Vic as the Head of Box Office. She has been nominated twice as SOBOM’s Box Office Manager of the Year in both 2017 and 2018.
MADISON LYMER
International Sales and Revenue Director
Originally from Canada, Madison joined SFP in 2021. She holds degrees from Queen’s University and Goldsmiths in Global Development and Arts Politics respectively. Previous roles include Business Development Manager at VAULT Creative Arts, where she is currently a trustee, and Producer for the Festival of Live Digital Art.
CORDELIA MILLER
Senior Marketing Manager
Corey was the Resident Casting Associate at The 5th Avenue Theatre until 2022 and an Account Executive at AKA from 2014 - 2017. Prior experience includes Stage Management at A.C.T. San Francisco and California Shakespeare Theater. She is a graduate of Cornish College of the Arts with a BFA in Stage Management and Original Works.
ELLIE SHORE
Senior Marketing Manager, Harry Potter and the Cursed Child
Ellie began her journey at LIPA followed closely by some freelance projects with ATG, Arcola Theatre, and SOLT/West End Live before joining GoLive. Following a wonderful seven years with the charity, Ellie joined Dewynters before moving down the road to be with the SFP family, now working on all-things marketing for HPACC.
AMEIRA YANNI
Brand and Marketing Manager
Ameira is a British-Egyptian content strategist, writer and creative. Before joining SFP, she had marketing and content experience in the dramatic arts, public sector and startup world. She graduated from the University of the West of England in 2020 with a degree in Drama and Creative Writing.
JENNIFER LEIGH
Marketing Data Analyst
Prior to joining SFP, Jennifer worked in healthcare consultancy, developing statistical models and analysis for NHS and pharmaceutical clients. She has also independently produced multiple award-nominated fringe shows, supported by Stage One. Jennifer holds a BSc in Mathematics from Durham University and an MSc in Computing from Imperial College London.
BUSINESS AFFAIRS
GINNY SENNETT
Head of Business Affairs
Prior to SFP, Ginny has worked as Literary Contracts Manager at the National Theatre, and as Business Affairs Manager at Casarotto Ramsay & Associates (Theatre Department) and Alan Brodie Representation. Ginny graduated from Warwick University with a degree in English Literature, then from Kings College London and RADA with an MA in Text and Performance.
CHARLOTTE TOOKE
Business Affairs Associate
Charlotte joined the team in 2022 having previously worked as an Australian-qualified solicitor in London.
CECELIA QUANT
Business Affairs Assisstant
Cecelia joined SFP in 2024, having previously produced fringe theatre across London, Bristol, and at the Edinburgh Fringe with her company, Talkers & Doers. Cecelia graduated from the University of Bristol in 2023 with a BA in English.
ADMINISTRATION
CAOIMHIN CALLAN
Executive Assistant to Sonia Friedman
Caoimhin joined SFP in 2022 and works directly with Sonia Friedman on all production, development, and business matters worldwide. Previously, Caoimhin worked at the National Theatre, Glynis Henderson Productions, and British Youth Music Theatre UK. Caoimhin holds a joint BA degree from King’s College London and the University of California.
MÀIRI MASON
Executive Assistant to SFP
Màiri joined SFP following three years at Shakespeare’s Globe. She has previously worked across the theatre industry in New York and Toronto, and has extensive experience supporting both individuals and organisations.
JAMIE HOLLAND
Assistant to the Executive Director
Jamie joined SFP in 2024 after completing an MA Creative Producing degree at Mountview. He currently freelances at the Park Theatre in the Reading and Viewing Team and previously worked at the Victoria Palace Theatre. He also has experience in venue management, producing small-scale fringe theatre and technical production.
MAWIYAH KNIGHT
Office Manager
Prior to working at SFP, Mawiyah completed her Master's in Creative Writing and Publishing, a joint program between Lincoln University and the Guardian Newspaper. As a graduate of Oxford University with a Creative Writing Diploma, Mawiyah was led to work as part of the 2019 production team for the televised Black Girls Rock Award show and the BGR Fest music festival.
NATHAN WALKER
Office Assistant
Nathan studied BA Hons Theatre at the University of Chichester, graduating in 2021. Since then, Nathan has worked in technical theatre on the West End and prior to joining SFP worked at the New Victoria Theatre in Woking as a member of their technical staff. In his spare time he has endeavored to work on fringe theatre productions and short film projects in various roles.
FINANCE
JACK DINGLE
Finance Director
Jack joined Sonia Friedman Productions in 2023 as Finance Director having previously held a range of mid and senior finance positions at AMC Networks, Avalon Management Group and the Royal Opera House. Jack trained as a Chartered Accountant at Deloitte.
STEPHANIE TATAR
Finance Assistant
Stephanie graduated from The Liverpool Institute for Performing Arts in 2021 with a first-class degree in Dance. Prior to joining SFP, she worked as a finance assistant in the hydrographic industry – aiding offshore wind farms and oil field decommissioning.
FOR SFP NEW YORK
THOMAS SWAYNE
Executive Producer North America
MOLLY REISMAN
Creative Development & Production Associate
Molly Reisman joined SFP in 2022, working previously at New York’s La MaMa Experimental Theatre Club and Tectonic Theatre Project. Molly holds a Master's degree in musical Theatre Writing from NYU and a Bachelor’s degree in Acting & Business Entrepreneurship from Toronto Metropolitan University.