Since 1990, Sonia Friedman CBE has developed, initiated, and produced over 190 new productions, and together with her company, she has won 61 Olivier Awards, 39 Tonys, and 3 BAFTAs.
In 2019, Sonia was awarded ‘Producer of the Year’ at the Stage Awards for a record-breaking fourth time. In 2018, Friedman was also featured in TIME 100, a list of Time Magazine’s 100 Most Influential People in the World. In 2017, she took the number one spot in ‘The Stage 100’, becoming the first number one in the history of the compilation not to own or operate West End theatres and the first solo woman for almost 20 years.
Prior to forming SFP, Sonia spent three years as the producer for the Ambassador Theatre Group. Before joining ATG she was the producer and co-founder of Out of Joint, now one of Britain's leading theatre companies. From 1989 to 1993 she was a producer at the National Theatre, specialising in touring productions and theatre for young people.
Diane joined SFP in 2005, initially as General Manager before assuming the position of Executive Director in 2012. Before that, she had spent four years as Business Affairs Manager at the Ambassador Theatre Group, having previously established and overseen the National Theatre’s Contracts Department from 1987 until 2001.
Pam Skinner joined Sonia Friedman Productions in 2007 and has since been privileged to work closely on many of its award-winning plays and musicals both in London and on Broadway including; La Cage Aux Folles, Legally Blonde, The Book of Mormon, Merrily We Roll Along, Sunny Afternoon, Shakespeare In Love, Bend It Like Beckham, Funny Girl and Dreamgirls. As Executive Producer for Sonia Friedman Productions, she oversees the multi-award-winning Harry Potter and the Cursed Child worldwide.
Prior to joining SFP, Ros has been General Manager at the Almeida Theatre, The Old Vic and Associate Producer at the National Theatre.
David joined SFP in 2023 having previously run his own producing and general management company as well as working with organisations including Robert Fox Limited, The Old Vic, Theatre Royal Stratford East, Theatre Royal Bath and The Donmar Warehouse.
Nick joined SFP in 2023, following six years at the Donmar Warehouse, where he was Lead Producer of productions including the UK premières of Next to Normal and The Band’s Visit. Prior to this, he worked at Fiery Angel in production and business affairs. Nick graduated from the University of Cambridge with a degree in Law.
Charlie worked at Hampstead Theatre from 20212-2015, before joining SFP in 2015. Over the past eight years, Charlie has worked on productions in London, New York, Toronto, and on tour in the UK, as well as on several of SFP’s hybrid TV/theatre productions for the BBC.
International Associate Producer
Max joined SFP in 2014 and for over half a decade worked across a wide variety of different productions in the London, New York and San Francisco. Between 2019 and 2021, Max worked as a Producer for the award-winning 59 Productions, where he led design teams creating a number of unique digital presentations combining art and technology. Max re-joined SFP in 2021. Prior to 2014, Max worked as an independent Producer with shows at the Finborough, the Arcola and the Whitstable Playhouse.
David started his theatre career at the Royal Court Theatre in 2009 before moving to SFP in 2011.
Azera joined SFP in 2018, she previously worked at the Arcola Theatre, the Ambassador Theatre Group and, most recently as Executive Administrator at the Donmar Warehouse, after assisting Kate Pakenham. Prior to this, she studied Theatre Studies at Lancaster University.
Prior to joining in SFP, Aimee worked for eighteen years in Company and Stage manager on various productions in the West End and Internationally, including Harry Potter and the Cursed Child, Leopoldstadt and Fiddler on the Roof.
Prior to joining SFP, Alexandra has worked as a freelance Production Assistant at theatres such as Southwark Playhouse, Charing Cross Theatre, and the Cork Opera House. Alexandra graduated in 2018 with a BA (Hons) in English Literature and Drama with a minor in French Language and Culture from University College Cork (National University of Ireland).
Jessica graduated with a Music degree from Oxford University in 2020 where she was a choral scholar. Since then, she has worked as an Assistant Production Accountant with the BBC and as a runner for the Production Guild.
Prior to joining SFP, Anya was Production Assistant and Personal Assistant to Nick Starr and Tim Levy at The Bridge Theatre. Anya graduated from The Liverpool Institute for Performing Arts with a degree in Management of Music, Entertainment, Theatre and Events and was the 2022 recipient of the Anthony Field Producer Prize.
Beth studied English at the University of Cambridge, where, amongst multiple other productions, she was responsible for the first amateur UK production of Richard Greenberg’s The Dazzle, as well as producing a sold-out run of Macbeth. Prior to joining SFP, she worked as an administrative assistant in the railway engineering industry.
Emi studied Medieval and Modern Languages (French) at the University of Oxford, working at stock exchange group Euronext Paris on her year abroad and graduating in 2021. Before SFP, she was an assistant talent agent and was a member of the Go Live Theatre Projects Youth Forum for eight years.
Maciek studied English Language and Literature at King’s College London. After graduating, he worked as a talent agent’s assistant for 4 years, before moving into the world of producing. Prior to joining SFP, he was a Production Assistant at the Young Vic.
Office and Production Assistant
Lewis graduated from the University for the Creative Arts with a BA (Hons) in Acting and Performance. Lewis joined SFP in 2022, initially as the Office Assistant before expanding his role and joining the production team in 2023.
Company Liaison Coordinator
Roni graduated at Laine Theatre Arts and performed in shows that included Starlight Express, Jesus Christ Superstar, and Little Shop Of Horrors. Roni, a Mental Health First Aider, has since developed a career in wellbeing, providing additional support at SFP productions to encourage motivation and good mental and physical health.
Head of Creative Development
Before joining SFP, Imogen was Director of Taking Part, at the Young Vic for 7 years. Before that she was the Director of Theatre at the BRIT School of Performing Arts.
Creative Development Producer
Nicola joined SFP in 2022. She’s previously worked at Trafalgar Entertainment, Nick Grace Management, and most recently as Assistant Producer at Headlong. She graduated from the University of York in 2018 with a degree in Theatre: Writing, Directing and Performance.
Creative Development Producer
Kat joined SFP in 2021 as Production-Coordinator. Before working at SFP, Kat was Production and Development Assistant at Runaway Entertainment. Kat was a Trainee Performing Arts Producer at the Roundhouse and before that worked at Northern Stage.
Jack Bradley joined SFP in 2007. He was Literary Manager at the National Theatre from 1994-2006 advising on the repertoire for Richard Eyre, Trevor Nunn and Nicholas Hytner. From 1989-1994 he worked in new play development at the Soho Theatre.
After a decade as a theatre critic and arts journalist, writing for a range of publications that included The Guardian, The Financial Times and Variety, Matt joined the Creative Development team at SFP in October 2019. He also sits on the board of the British American Drama Academy.
SALES, TICKETING & MARKETING
Chief Marketing Officer
Krista is the global marketing lead on Harry Potter and the Cursed Child, and Stranger Things: The First Shadow. Prior to joining in November 2020 she was a Senior Account Director at AKA, working across numerous clients spanning musicals, plays, events and exhibitions, both in the West End and internationally.
Sales and Ticketing Director
Sophie has worked in the performing arts ticketing industry for the last 14 years, most recently working at The Old Vic as the Head of Box Office. She has been nominated twice as SOBOM’s Box Office Manager of the Year in both 2017 and 2018.
Sales and Ticketing Director
Emma-Louise joined SFP in 2018. Emma-Louise is a graduate of Rose Bruford College with a BA in European Theatre Arts. She held ticketing roles at ATG 2013-2018 including Ticketing Manager at the Apollo Victoria Theatre, and Pricing and Revenue Analyst for ATG’s regional venues and touring productions, during which time she completed ATG’s two-year leadership course, Rising Stars.
Corey was the Resident Casting Associate at The 5th Avenue Theatre until 2022 and an Account Executive at AKA from 2014 - 2017. Prior experience includes Stage Management at A.C.T. San Francisco and California Shakespeare Theater. She is a graduate of Cornish College of the Arts with a BFA in Stage Management and Original Works.
Digital Marketing and Content Manager
Ameira is a British-Egyptian content strategist, writer and creative. Before joining SFP, she had marketing and content experience in the dramatic arts, public sector and startup world. She graduated from the University of the West of England in 2020 with a degree in Drama and Creative Writing.
UK Sales & Ticketing Manager, Harry Potter and the Cursed Child
Originally from Canada, Madison joined SFP in 2021. She holds degrees from Queen’s University and Goldsmiths in Global Development and Arts Politics respectively. Previous roles include Business Development Manager at VAULT Creative Arts, where she is currently a trustee, and Producer for the Festival of Live Digital Art.
UK Marketing Manager, Harry Potter and the Cursed Child
Ellie began her journey at LIPA followed closely by some freelance projects with ATG, Arcola Theatre, and SOLT/West End Live before joining GoLive. Following a wonderful seven years with the charity, Ellie joined Dewynters before moving down the road to be with the SFP family, now working on all-things marketing for HPACC.
Legal Business Affairs Manager
Prior to SFP, Ginny has worked as Literary Contracts Manager at the National Theatre, and as Business Affairs Manager at Casarotto Ramsay & Associates (Theatre Department) and Alan Brodie Representation. Ginny graduated from Warwick University with a degree in English Literature, then from Kings College London and RADA with an MA in Text and Performance.
Business Affairs Associate
Charlotte joined the team in 2022 having previously worked as an Australian-qualified solicitor in London.
Exeucutive Assistant to Sonia Friedman
Caoimhin joined SFP in 2022 and has since supported Sonia Friedman directly on all productions and business matters worldwide. Previously, Caoimhin worked at the National Theatre, British Youth Music Theatre UK, and Glynis Henderson Productions. Caoimhin holds a joint BA degree from King’s College London and the University of California.
Personal Assistant to Sonia Friedman
Sergio comes from Athens, Greece. He trained at The Guildford School of Acting on an Onassis Foundation Scholarship. Sergio performed in the West End productions of Chicago, Legally Blonde & War Horse, and several UK tours including Disney’s Beauty and the Beast, & The Rocky Horror Show. He joined SFP in 2015 as Sonia’s PA after assisting Kathleen Turner and Lindsay Lohan.
Assistant to the Executive Director
Màiri joined SFP following three years at Shakespeare’s Globe. She has previously worked across the theatre industry in New York and Toronto, and has extensive experience supporting both individuals and organisations.
Prior to working at SFP, Mawiyah completed her Master's in Creative Writing and Publishing, a joint program between Lincoln University and the Guardian Newspaper. As a graduate of Oxford University with a Creative Writing Diploma, Mawiyah was led to work as part of the 2019 production team for the televised Black Girls Rock Award show and the BGR Fest music festival.
Stephanie graduated from The Liverpool Institute for Performing Arts in 2021 with a first-class degree in Dance. Prior to joining SFP, she worked as a finance assistant in the hydrographic industry – aiding offshore wind farms and oil field decommissioning.
NEW YORK TEAM
Molly Reisman joined SFP in 2022, working previously at New York’s La MaMa Experimental Theatre Club and Tectonic Theatre Project. Molly holds a Master's degree in musical Theatre Writing from NYU and a Bachelor’s degree in Acting & Business Entrepreneurship from Toronto Metropolitan University.