Prior to forming SFP, Sonia spent three years as the producer for the Ambassador Theatre Group. Before joining ATG she was the producer and co-founder of Out of Joint, now one of Britain's leading theatre companies. From 1989 to 1993 she was a producer at the National Theatre, specialising in touring productions and theatre for young people.
Diane joined SFP in 2005, initially as General Manager before assuming the position of Executive Director in 2012. Before that, she had spent four years as Business Affairs Manager at the Ambassador Theatre Group, having previously established and overseen the National Theatre’s Contracts Department from 1987 until 2001.
Pam Skinner joined Sonia Friedman Productions in 2007 and has since been privileged to work closely on many of its award winning plays and musicals both in London and on Broadway including; La Cage Aux Folles, Legally Blonde, The Book of Mormon, Merrily We Roll Along, Sunny Afternoon, Shakespeare In Love, Bend It Like Beckham, Funny Girl and Dreamgirls. As Executive Producer for Sonia Friedman Productions, she oversees the multi-award winning Harry Potter and the Cursed Child worldwide. Before joining SFP, Pam worked for twelve years at the Really Useful Group in London and Europe. During her time at RUG she supervised over twenty major Really Useful productions in London, Europe, Mexico, Brazil and North America.
Prior to joining SFP, Ros has been General Manager at the Almeida Theatre, The Old Vic and most recently Associate Producer at the National Theatre.
Ben worked at SFP for four years from 2010 and after a short stint at the Donmar Warehouse re-joined SFP in 2015. He studied English and Theatre at the University of Warwick, where, amongst producing numerous productions, he produced Europe’s largest student arts festival.
Simon has previously worked at the Ambassador Theatre Group, the Donmar Warehouse and, most recently, as Production Supervisor at Playful Productions, where he worked for over eight years on West End and touring productions, both in the UK and internationally.
Originally an intern, Charlie re-joined SFP in 2015 after working in the subsidised sector at Hampstead Theatre.
Max joined SFP in 2014 and for over half a decade worked across a wide variety of different productions in the London, New York and San Francisco. Between 2019 and 2021, Max worked as a Producer for the award-winning 59 Productions, where he led design teams creating a number of unique digital presentations combining art and technology. Max re-joined SFP in 2021. Prior to 2014, Max worked as an independent Producer with shows at the Finborough, the Arcola and the Whitstable Playhouse.
David started his theatre career at the Royal Court Theatre in 2009 before moving to SFP in 2011.
Azera joined SFP in 2018, she previously worked at the Arcola Theatre, the Ambassador Theatre Group and, most recently as Executive Administrator at the Donmar Warehouse, after assisting Kate Pakenham. Prior to this, she studied Theatre Studies at Lancaster University.
Before working at SFP, Kat was Production and Development Assistant at Runaway Entertainment. Kat was also a Trainee Performing Arts Producer at the Roundhouse and before that worked at Northern Stage. She studied at King’s College London and University of California, Berkeley.
Prior to joining SFP, Alexandra has worked as a freelance Production Assistant at theatres such as Southwark Playhouse, Charing Cross Theatre, and the Cork Opera House. Alexandra graduated in 2018 with a BA (Hons) in English Literature and Drama with a minor in French Language and Culture from University College Cork (National University of Ireland).
Jessica graduated with a Music degree from Oxford University in 2020 where she was a choral scholar. Since then, she has worked as an Assistant Production Accountant with the BBC and as a runner for the Production Guild.
Prior to working at SFP, Sheza studied a Master of Arts in Games at Norwich University of the Arts and was a member of the Youth Forum at Mousetrap Theatre Projects, where she assisted with the annual Youth Leadership in the Arts conference for three consecutive years. She also worked on a heritage project with Norwich Theatre to help digitise and expand their archives.
Company Liaison Coordinator
Before joining SFP, Roni graduated from Laine Theatre Arts and began her career as a performer in both West End and touring shows that included, Starlight Express, Jesus Christ Superstar, Buddy, Soultrain, and Little Shop Of Horrors. A career shift took her into the fitness world, where she became the first Instructor to introduce Zumba to the city of Bristol, passionately striving to improve mental and physical health by providing barrier-free access to exercise, made available to everyone.
Beth studied English at the University of Cambridge, where, amongst multiple other productions, she was responsible for the first amateur UK production of Richard Greenberg’s The Dazzle, as well as producing a sold-out run of Macbeth. Prior to joining SFP, she worked as an administrative assistant in the railway engineering industry.
Head of Creative Development
Before joining SFP, Imogen was Director of Taking Part, at the Young Vic for 7 years. Before that she was the Director of Theatre at the BRIT School of Performing Arts.
Matt was a theatre critic and arts journalist, writing regularly for The Guardian, the Financial Times and Variety, before joining the team at SFP in October 2019.
Jack Bradley joined SFP in 2007. He was Literary Manager at the National Theatre from 1994-2006 advising on the repertoire for Richard Eyre, Trevor Nunn and Nicholas Hytner. From 1989-1994 he worked in new play development at the Soho Theatre.
Creative Development Coordinator
Nicola joined SFP in 2022. She’s previously worked at Trafalgar Entertainment, Nick Grace Management, and most recently as Assistant Producer at Headlong. She graduated from the University of York in 2018 with a degree in Theatre: Writing, Directing and Performance.
MARKETING, SALES & TICKETING
Sales and Ticketing Director
Emma-Louise joined SFP in 2018 having worked for ATG for five years in roles including Ticketing Manager at the Apollo Victoria Theatre and Pricing and Revenue Analyst for ATG’s regional venues and touring productions. During this time, Emma-Louise has completed ATG’s two year leadership course, Rising Stars.
Sales and Ticketing Director
Sophie joined SFP in August 2021 having previously worked for The Old Vic for 12 years, most recently as Head of Box Office. She has previously worked for Ambassador Theatre Group, Old Vic New Voices, Look Left Look Right Theatre Company, and Sharkey and Co Theatrical Agents.
Digital Marketing and Content Manager
Ameira is a British-Egyptian content strategist, writer and creative. Before joining SFP, she had marketing and content experience in the dramatic arts, public sector and startup world. She graduated from the University of the West of England in 2020 with a degree in Drama and Creative Writing.
Legal and Business Affairs Manager
Prior to joining SFP, Ginny has been Business Affairs Manager at Alan Brodie Representation, at Casarotto Ramsay & Associates (Theatre Department), and Literary Contracts Manager at the National Theatre.
Executive Assistant to Sonia Friedman
Before joining SFP in 2022, Caoimhin supported various Executive Producers to deliver award-winning international productions, tours, and transfers for both National Theatre Productions and Glynis Henderson Productions (since 2018). He has been an EA to the Director of an international private equity firm and global wine company, respectively, and holds a joint English Literature degree from King’s College London and the University of California (2017).
Personal Assistant to Sonia Friedman
Sergio joined the SFP team in 2015.
Assistant to the Executive Director
Charlotte joined the team in 2022 having previously worked as an Australian-qualified solicitor in London.
Prior to working at SFP, Mawiyah completed her Master's in Creative Writing and Publishing, a joint program between Lincoln University and the Guardian Newspaper. As a graduate of Oxford University with a Creative Writing Diploma, Mawiyah was led to work as part of the 2019 production team for the televised Black Girls Rock Award show and the BGR Fest music festival.
Before joining SFP in 2022, Lewis graduated from the University for the Creative Arts with a BA (Hons) in Acting and Performance.
SONIA FRIEDMAN PRODUCTIONS NEW YORK
Senior Associate Producer
Thomas Swayne first joined SFP in 2017 in London before continuing his role based in the New York office. He has worked on a variety of acclaimed productions including Who’s Afraid of Virginia Woolf?, The Ferryman, the first Broadway revival of Funny Girl and the international expansion of the multi-award-winning Harry Potter and the Cursed Child. Prior to joining SFP, Thomas worked for Disney Theatrical Group in London and numerous Toronto theatre companies. Thomas holds a Master’s Degree in Theatrical Producing from Columbia University and a Bachelor’s Degree from Ryerson University.
Molly Reisman joined Sonia Friedman Productions New York in 2022. Prior to her work at SFP, Molly worked in various arts administration roles at La MaMa Experimental Theatre Club and Tectonic Theatre Project in New York. Molly holds a master’s degree in Musical Theatre Writing from NYU Tisch School of the Arts and a bachelor’s degree in Acting & Business Entrepreneurship from Toronto Metropolitan University.