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Ask Friedman what to name a career high moment, and she struggles to answer. “It’s hard to pin it down to one thing,” Friedman says. Her productions have earned 74 Olivier Awards, 61 Tony Awards and three BAFTAs. She works tirelessly running a well-oiled machine that is her production company and has become one of the most powerful theater producers in the industry. She currently has 20 productions forthcoming or running, including “The Book of Mormon,” “Stranger Things: The First Shadow” and “PADDINGTON The Musical.” It’s curiosity that keeps her going, coupled with an “insatiable need to keep challenging myself to see what is possible.” Her latest, “PADDINGTON The Musical,” won seven Olivier Awards. How did she know the bear from Peru would be right for audiences? “The world’s in chaos. It felt very easy to approach a piece of work where its heart and its DNA are about kindness.”
Motto: “A director said to me, ‘Never try to be in fashion, because by definition, it means you’ll have to go out of fashion.’ What I’ve taken from that is never look at last year’s success, and try to emulate it. Always try to be on the outside pushing in.”
