Prior to forming SFP, Sonia spent three years as the producer for the Ambassador Theatre Group. Before joining ATG she was the producer and co-founder of Out of Joint, now one of Britain's leading theatre companies. From 1989 to 1993 she was a producer at the National Theatre, specialising in touring productions and theatre for young people.
Diane established and ran the National Theatre's Contracts Department from 1987 to 2001. In 2001 she joined the Ambassador Theatre Group as Business Affairs Manager and in 2005 joined SFP full-time as General Manager.
Before joining SFP, Pam was, for 12 years, the Production Co-ordinator at the Really Useful Group. During her time at RUG she supervised over 20 major Really Useful productions not only in London but across Europe and in America.
Head of Creative Development
Lucie cut her teeth at the Royal Court Theatre and Cheek by Jowl before joining SFP in 2006.
Prior to joining SFP, Ros has been General Manager at The Almeida Theatre, The Old Vic and most recently Associate Producer at the National Theatre.
Ben worked at SFP for four years from 2010 and after a short stint at the Donmar Warehouse re-joined SFP in 2015. He studied English and Theatre at the University of Warwick, where, amongst producing numerous productions, he produced Europe’s largest student arts festival.
David started his theatre career at the Royal Court Theatre in 2009 before moving to SFP in 2011.
Fiona graduated from the University of Kent, Canterbury with a Masters in Producing, Promoting and Managing Theatre. From 2007, Fiona worked as Administrative Coordinator at Complicite before joining Sonia Friedman Productions in November 2010.
General Manager – Touring
Simon has previously worked at the Ambassador Theatre Group, the Donmar Warehouse and, most recently, as Production Supervisor at Playful Productions, where he worked for over eight years on West End and touring productions, both in the UK and internationally.
Originally an intern, Charlie re-joined SFP in 2015 after working in the subsidised sector at Hampstead Theatre.
Max joined SFP from Ambassador Theatre Group’s Production Accounts department where he worked on the financial side of productions, ranging from regional and international touring musicals to West End plays. Alongside this, Max worked as a freelance Producer with shows at the Finborough Theatre, the Arcola Theatre and the Whitstable Playhouse.
Lucy graduated from Loughborough University with a degree in Drama and has previously worked with the National Youth Theatre, Birmingham Repertory Theatre and, most recently, as a Production Coordinator at Playful Productions, where she worked for over five years on West End and UK touring productions.
Production and Development Assistant
Emma was previously Stage One Apprentice at Neil Laidlaw Productions and has worked as Associate Producer at FOUND111, Assistant to Nick Starr and Nick Hytner at London Theatre Company and Commissioning Editor for New Writing at Oberon Books. She is Co-Artistic Director of Antic Face and studied English Literature at Cambridge.
Aimee graduated in 2015 from the University of Leeds with a degree in Theatre & Performance. Having completed internships at Kenny Wax Ltd. and AKA, Aimee also worked as a Chaperone and Children’s Administrator on a number of West End productions before joining SFP in September 2018.
Azera joined SFP in 2018, she previously worked at the Arcola Theatre, the Ambassador Theatre Group and, most recently as Executive Administrator at the Donmar Warehouse, after assisting Kate Pakenham. Prior to this, she studied Theatre Studies at Lancaster University.
Sarah previously worked as a freelance Assistant Stage Manager across numerous productions in the West End. She studied English Literature with Drama at Oxford Brookes University and joined SFP in 2019.
Jack joined SFP in April 2017 having previously worked at the Ambassador Theatre Group in the Property and Operations Department. Jack started as an ATG Intern and previously studied English Literature and Theatre Studies at Queen Mary, University of London.
Finance Director Productions
Gerry has been with the company for over 15 years, having previously worked at The Really Useful Group and Ernst & Young both in the UK and Internationally.
Jack Bradley joined SFP in 2007. He was Literary Manager at the National Theatre from 1994-2006 advising on the repertoire for Richard Eyre, Trevor Nunn and Nicholas Hytner. From 1989-1994 he worked in new play development at the Soho Theatre.
Hilary joined SFP in January 2018. Hilary qualified as a solicitor at the media law firm Sheridans. She then went on to pursue a career as a business affairs lawyer in the music industry working for major music publishing companies such as BMG and Warner Chappell.
Head of Sales and Revenue
Ronnie started at SFP in 2017 and has over ten years’ experience in sales & ticketing across the West End, regionally and internationally. Ronnie has worked in numerous Box Offices as well as introducing and heading up a Sales & Ticketing department for Joe Public Marketing.
International Head of Marketing for Harry Potter and the Cursed Child
Meg joined SFP in 2016, having previously spent six and a half years at Adam Kenwright Associates.
Marketing Director for Harry Potter and the Cursed Child (London)
Elizabeth joined SFP in December 2017 following positions at Carol Fox & Associates and Goodman Theatre, both based in Chicago.
Marketing Account Director
Nicci joined SFP in March 2019 having worked for two stints at the Ambassador Theatre Group between 2010 and 2019. With 15 years of experience in arts marketing, Nicci has also held positions at Bristol Old Vic, artsdepot, WhatsOnStage and AKA and is an Associate Member of the Chartered Institute of Marketing.
Sales and Marketing Manager
Scott joined SFP in May 2017 after studying MA Arts Management at Royal Welsh College of Music and Drama. Prior to this, he studied BA English Literature and History at University of York.
Sales & Ticketing Manager
Emma-Louise joined SFP in 2018 having worked for ATG for five years in roles including Ticketing Manager at the Apollo Victoria Theatre and Pricing and Revenue Analyst for ATG’s regional venues and touring productions. During this time, Emma-Louise has completed ATG’s two year leadership course, Rising Stars.
Sales and Marketing Co-ordinator
Ashlee joined SFP in 2018, having previously worked in the marketing department at Roadshow Films in Australia for three years.
Marketing Assistant for Harry Potter and the Cursed Child
Kate joined SFP in 2018. She previously worked as a shared Marketing and Production Assistant for Helen Snell Ltd and BOS Productions Ltd.
Sales and Marketing Assistant
Amy joined SFP in 2018, having previously worked in E-Commerce for the Ambassador Theatre Group for two years. Prior to this she studied MA Arts Administration and Cultural Policy at Goldsmiths College, University of London.
Executive Production Assistant to Sonia Friedman
Patrick first worked at SFP as an intern during the Summer of 2016. After graduating from King’s College London in 2017 – he joined SFP full-time as Executive Assistant to Sonia Friedman. In August 2018 he went on to become Assistant to the Directors on the West End transfer of The Inheritance and latterly the Rehearsal Assistant on All About Eve. He returned to SFP in March 2019 in the new role of Executive Production Assistant to Sonia Friedman.
PA to Sonia Friedman
Amelia studied Theatre and Performance at the University of Cape Town. After moving to London she worked as a Stage Manager on a variety of theatre productions and produced short films. She joined Sonia Friedman Productions in the position of Office Administrator in 2018, before holding her current post.
Personal Assistant to Sonia Friedman
Sergio joined the SFP team in 2015.
Assistant to the Executive Director
Dan has previously worked at literary agencies in New York and London including Curtis Brown and, more recently, Peters Fraser & Dunlop where he worked as Assistant to the CEO Caroline Michel then as Associate Agent for Broadcast and Live Events.
Max Davey gained a BA in Theatre and Performance at Goldsmiths University graduating in 2014 and an MA in Acting at Drama Centre London graduating in 2017. Before joining SFP Max worked at the National Theatre and as an Arts Administrator at the Arcola Theatre.
Amy graduated in 2014 from the University of Southampton Solent with a degree in Performance. Amy joined Sonia Friedman Productions as a runner before becoming Office Assistant in the spring of 2018.
Sonia Friedman Productions New York
Thomas began his theatre career in his home country of Canada before moving to London to work for Disney Theatrical Group. He joined SFP in 2017.
Marketing Director for Harry Potter and the Cursed Child, Broadway
Shannon joined SFP in May of 2018 having previously worked at the marketing and advertising agency, SpotCo, across more than 20 Broadway and theatrical productions.
Director of Ticketing and Revenue for Harry Potter and the Cursed Child, Broadway
Brent joined the team in 2017 having previously been the Associate Company Manager of Kinky Boots and Assistant Company Manager of If/Then, Peter and the Starcatcher, and Sunday in the Park with George (2008 revival) as well as General Management Associate for 321 Theatrical Management. Brent holds a Bachelor of Science in Business from Miami University.
Ticketing Assistant for Harry Potter and the Cursed Child, Broadway
Anne joined the team in January 2018 after having previously worked at The Broadway League and most recently, as the Equity Tour Associate at The Booking Group, Broadway’s premier booking agency. She is a graduate of The University of Sioux Falls, with a degree in Theatre Studies.
New York Assistant to SFP
Brittany joined SFP New York in 2017 having previously worked at (RED), a non profit organisation created by Bono and Bobby Shriver, as the Executive Assistant to the Chief Executive Officer. She graduated from The American Musical and Dramatic Academy with the Integrated Program studying Musical Theatre Performance.
Productions Finance Controller
Melissa began her career in finance at the age of 18 and for the last ten years has been at the Ambassador Theatre Group managing the production finance team who are responsible of all of SFP’s shows.
Assistant Production Accountant
Sarah started work in ATG’s finance department in 1999 as an office junior before moving onto Accounts Payable and then finally joining Production Accounts in 2007.
Trainee Assistant Production Accountant
Rebecca has been working in finance for three years, she joined the productions finance team in May 2015. She previously worked with military accounts in Surrey.
Production Accounts Assistant
Naomi began working in finance a couple of years ago and has previously worked for an accountancy practice. She joined the ATG Productions Finance team in July 2015.